Partnering with power brands, we celebrate the values of inclusion, community, and the competitive spirit. By focusing on golf, basketball, and other sports, we honor the legacy of HBCUs while creating opportunities for growth and connection.
WHO WE ARE
OUR MISSION
The Athletic Group is dedicated to fostering a culture of excellence in athletics. Through diverse events and programs, we bridge tradition, innovation, and competition, offering athletes the opportunity to find their voice and carve their path to success.
- Best in class experiences.
- Promoting diversity and inclusion in sports.
- Empowering athletes through scholarships and mentorship.
- Building communities through impactful events and youth programs.
OUR VALUES
Our Founder & President
Melchior George
Melchior “Preach” George is a Native Washingtonian who is a graduate of DC Public Schools. Mel graduated from Calvin Coolidge High School in 1984 and then matriculated to “The Real HU” in Hampton, VA at the illustrious “Home by the Sea”. He was a 4-year Varsity Letterman on the first-ever golf team at Hampton University and also a Sports Radio Commentator for basketball & football games called on Hampton University’s radio station WHOV-FM/88.1 FM.
Mel graduated with a Bachelor of Science/Marketing degree in 1988. He has a deep Community-based involvement in the DC/DMV area and has helped over 30 student-athletes secure athletic scholarships at NCAA & NAIA colleges and universities. As a certified USGTF golf instructor he maintains a focus on delivering FUN/VALUABLE experiences to his clientele which propels each of them to want to learn and experience more GOLF. His instruction is designed for beginners, intermediate, and advanced students and Mel identifies avenues to include motivational concepts, videos, and other innovative avenues to stoke the desire for each client to want to learn more.
Finding opportunities within the golfing industry for athletes (youth & adults) is also a passion for Mel and he has placed multiple golfers into elite positions including collegiate internships and executive positions in the athletic industry as well.
Fun Facts
- Three children Ahmad, Jahmai, and Kennedy
- A member of Phi Beta Sigma Fraternity, Inc.
- A Prince Hall Free & Accepted Master Mason/Ionic Lodge #17
- President of “The Athletic Group” headquartered in Washington, DC
- Former President, “The Basketball Group”
- 20-year “Beer Sommelier” • Founder of “The Capital City Hoop Classic”
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